'Tokidoki x Lovehoney' Available for Pre-Order at Williams Trading

PENNSAUKEN, N.J. — Williams Trading Co. has announced that it is accepting pre-orders for the tokidoki x Lovehoney collection of pleasure toys, a collaboration between Lovehoney and tokidoki.

“The tokidoki x Lovehoney range features bullet, classic, clitoral and finger vibrators as well as love rings, male strokers and the all new show-stopping Unicorn Wand Vibrator,” a spokesperson for Williams Trading Co. said. 

The tokidoki x Lovehoney line is influenced by Japan’s kawaii culture. In Japanese, kawaii means “cute,” while tokidoki means “sometimes.”

“The most fashion-forward and colorful Lovehoney range to date, the collaboration is set to be popular amongst 18-30-year olds who are looking to inject some color into their sex lives,” Williams Trading Co. said.

Erin Viereck, marketing and vendor liaison for Williams Trading Co., said, “Two standout pieces are the Unicorn Wand and the Love Ring, with skulls printed onto the silicone. They are fashion-forward and truly standout pieces that will surely catch a customer’s eye on the retail floor. There is nothing else like it on the market today.”

Scott Dantis, director of sales and marketing for Williams Trading Co., said, “Adult retailers targeting the all-important 18-30s demographic can be the first to promote this exciting new line from Lovehoney with a pre-order at Williams Trading. Eye-catching shelf wobblers, slatwall skin and posters are being developed for this line and will also be available during pre-order.”

For more information on Williams Trading Co., visit WilliamsTradingCo.com or follow the pleasure products distributor on Twitter.

For more information on Lovehoney, visit Lovehoney.co.uk or follow the U.K.-based manufacturer on Twitter or YouTube.

For more information on tokidoki, visit Tokidoki.it.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry that promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Lightning Star World Debuts Aubrey Kate Stroker, Dildo

Pleasure brand Lightning Star World has introduced its new Aubrey Kate Collection.

B-Vibe '360 Plug' Spotlighted on Wired.com

B-Vibe’s 360 Plug has been spotlighted on Wired.com.

Honey Play Box, Planned Parenthood Arizona Partner for 'Just the Tip' Wellness Workshop

Honey Play Box and Planned Parenthood Arizona recently partnered for “Just the Tip: A Pleasure-Based Workshop.”

Je Joue Names Ian Kulp Head of Global Wholesale, Brand

Pleasure brand Je Joue has appointed Ian Kulp as its new head of global wholesale and brand.

Sportsheets Releases New Training Video for 'Peaches 'n CreaMe' Collection

Sportsheets has released its latest training video, titled "Peaches ’n CreaMe," hosted by Brand Ambassador Rin Musick.

Full Circle Names Stefanie Neumann Sales Account Executive

Pleasure brand Full Circle has appointed Stefanie Neumann as its new sales account executive.

Show More